How to Start Your Online Health Coaching Business

Kelly Hopper

Kelly is a Chicago-based writer with an educational background in mass communication, digital content marketing, and creative writing. Her 20 years as a business owner and operations consultant provides unique insights through storytelling and brand journalism techniques.

Smiling yoga girl instructor taking online lesson using video call in laptop. Fitness woman practicing yoga with trainer using video conference

Health coaching is a rewarding career where you can earn a comfortable living, helping nearby clients change their habits and transform their lives. But why stop with your local community when you could spread positive change and wellness to people all over the world without ever leaving the comfort of your home.

Online coaches have the freedom to work from anywhere they choose and the flexibility to build any career they want. Are you ready to join a new generation of coaches working virtually to make a difference, one user at a time? Find out how to start your online health coaching business and what to expect along the way.

What health coaching looks like online

The career prospects of a health coach are more vital than ever. An increasing rate of preventable disease is changing the way we look at healthcare. Many people in the field agree that an ounce of prevention is worth a pound of gold. What are the goals of a wellness coach?

  • Introduce health
  • Encourage wellness
  • Promote happiness
  • Motivate action

Your objectives as a health coach might be clear, but knowing how to apply them online can be challenging. Let’s look at how your goals translate into an online business and learn how to build your career into a viable business. If you’re new to the industry, discover how to become a health coach before moving forward with the next steps.

How much money can an online health coach make?

One advantage of working for yourself is that you set your hours and rates, which raises your earning potential without limitations. The average rates in your area won’t determine your income. However, it does open up a larger competing professional pool.

The average salary for a traditional health coach is about $43,000 per year. An online coach’s salary is difficult to quantify because there are many additional ways to create revenue streams. Some standard health coaching services you can offer online include:

  • Traditional coaching service: Virtual one-on-one or group sessions, sold by the hour or in packages.
  • Self-paced programs: Goal-oriented programs outlining a specific outcome or transformation the client will receive.
  • Digital products: Sell ebooks, video training downloads, and PDF documents.

How much will it cost to get started?

Costs to start an online health coach business are low. You will need to invest in the appropriate devices and reliable internet service. Consider these initial and ongoing expenses:

  • Website launch and upkeep
  • Marketing
  • Insurance
  • State licensing

Make a plan for your health coaching business

Finding success as an entrepreneur begins with building a comprehensive business plan. A clear business strategy acts as the documented foundation for your company. It helps you plot out your business’s details, including a budget, revenue, marketing strategy, and operations.

Get to work on business basics

The basics of starting an online wellness business include more than setting up a proper organization. A fierce brand and marketing strategy is foundational, as well. Without them, you’ll still end up with an excellent structure but no actual business.

Set up the business

Check off these primary administrative duties one at a time:

  • Choose a business structure
  • Apply for an EIN
  • Register for taxes
  • Obtain state and local business licenses
  • Open a business bank account
  • Get insurance
  • Set-up an accounting system

Define your target market

What’s the problem you’re going to solve? The answer is the first step in uncovering how to define your target audience as a health coach. The next step is figuring out how to add value to the solution. Don’t forget that a friend to all is a friend to none – marketing a message too broadly runs the risk of appealing to no one. Choosing a niche will define your audience.

Brand: What is it, and why it’s important

A brand is that familiar feeling a product or business evokes. It is an authentic representation of who you are and how you want an audience to perceive you. A data report by Stackla shows that 86% of consumers rely on authenticity more than any other factor when deciding what brands they like. Bottom line — be yourself.

Marketing fundamentals for online health coaching

Whether online or face-to-face, health coaching is all about building relationships. You can’t make a strong connection if you don’t know who you are. Marketing is like adding seasoning to the main course, which is your brand. Every piece of marketing created should complement your brand.

Target market + brand + marketing = a cohesive and delicious meal

Marketing is a tool used to drive traffic to your website. You won’t use it to hard-sell your products or services (that is your website’s job), but rather to build trust and provide value for potential clients.

Generate an online presence

Creating an internet presence is essential for every business, but it is especially crucial for online businesses. It’s the whole enchilada. Without it, your business does not exist. It is the area you will gain the highest return on investment — an investment consisting of more time than money.

Build a website

If you have money to invest in your company, a website is a place to do it. It is your virtual workout studio, office, store, and operations headquarters. From the moment someone walks in the door – clicks on your URL – they should recognize who you are and what value you can add to their lives. It’s worth spending money to ensure your website’s aesthetic and function reflect your brand and includes the following:

  • Consistent brand elements
  • Contact information
  • Client testimonials
  • High-quality video and images
  • Easily accessible information
  • A compelling “about you” section

Whether you want a conventional or tailor-made web design, several options exist depending on your budget. Affordable build-it-yourself options like Weebly and Squarespace make building your site simple and straightforward but offer less creative licensing. In contrast, web creation companies cost more but provide custom designs and web hosting services.

Create high-value content

Why is there so much significance placed on creating quality content? Simple. Because it’s important. Posting valuable, high-quality content is the most consequential act you will perform for your business. Why does content matter? Here are some answers:

  • It provides a face for your company
  • It introduces you to the world
  • It helps define your brand
  • It connects you to your audience
  • It adds value to your brand
  • It drives traffic to your website

The kind of substance you create will somewhat depend on the services you offer. Still, for most health coaches, blogs, videos, and infographics are great vessels for delivering material. For content you share, make sure it meets the same quality and merit standard as the things you create do.

Get serious about social media

Your social media accounts are now a part of your brand. Start from scratch or build on your existing following by revamping and redesigning your profiles to appropriately reflect your business. Then start filling your feeds with all the great content you create.

Streamline your health coaching business with the right software

Three crucial and most time-consuming features of any health coaching business are client management, meal planning, and administration. This is where software comes into play. There are multiple systems on the market, varying in functionality and complexity.

You can piecemeal a system together using several platforms that address specific areas or opt to use a single management program. A health coaching platform like Nudge Coach can help you streamline the process of finding data, sharing content, tracking clients, and implementing custom programs.

Start your online coaching business today

Are you ready to inspire and motivate people to transform their health and elevate their lives? Taking your passion for health coaching online will open up new and exciting opportunities and allow you to create the business you’ve always imagined possible. Now that you’ve got the tools, jump right in, and if you get stuck, our experts can offer any assistance you need.

Related Posts